I have always marvelled at the Oscars. What is the figure? 1.5 Billion people will tune the show in? Take a step back. What is really happening here? An industry is inventing an award and giving it to ITSELF! And 1.5 billion people tune in and make a fuss over it! That has to be the best marketing scheme ever in the history of marketing. It costs them nothing. And yet a film that cost say, 40 million to make and grossed 60 million and is done earning big money–perhaps it’s even been out of the theaters for 8 months by the time of the awards; THAT film will now have a second life and gross ANOTHER 50 to 70 million! Well, who wouldn’t like that deal?
But it’s the SAME FILM that people were done seeing when it racked up the first 60 million. What gave it the 50 million dollar legs? Stupid people like us all run out and see it again or for the first time because the smoke filled room voted it a plaster statue. Think about that. Wow. Gotta tip the cap to them.
I’ve always thought of it this way. Put all the money that all the films in a year in one pile and that is X.
Now give out the silly gold ge-gaws and those same movies make 1.12 X
Everybody wins in Hollywood. Can’t argue with that.
There’s another free PR bonanza that has always annoyed me and that is the Sports Illustrated annual swimsuit issue. How many years have they been showing these broads in the dental floss suits? Ok, ok, we get it. And I don’t blame them one bit because (and here is what keels me off) the silly media all do stories on it each and every year, AS IF IT WERE ACTUAL NEWS!
That’s right. You’ll see it on the local news every year. The anchor will yuck it up and wink, wink, nudge, nudge, they’ll do a spot on it. WHY? Why in the world is this still considered NEWS? But some producer somewhere says, “..yea, run the SI story again…” and they do. Millions and millions of dollars of free advertising are given to SI every year in this fashion and it has been going strong for thirty years with no sign of letting up. Some things, I do not get. –fog
I was saying similar things to my wife about the Oscars just last night.
We watched the Barbara Walter’s special, which was pretty good, if a bit short (I think each interview was about 8 minutes), but mercifully skipped the Oscar show itself.
It’s the yearly fiasco of self-congradulations, and everyone spouting off about the “in” political issues of the day. This year it was global warming, as if anyone attending knows anything about it other than the mantra repeated over and over again by Gore.
At least that greasball Moore didn’t get anything this year!
Comment by GregS — February 26, 2007 @ 1:33 pm |
Yes, I wrote my non-political rants about the Oscars but easily could have addressed the idea that it is the ultra-left’s, “let’s-stick-it-to-the-right” party. This year, the jabs were mainly the trinket to Gore, the choice of hostess, all are no accident and all are part of the program.
You know, I’d like to dig up the figure, but I read somewhere (source that I respected–rules out CNN, CBS and the NYT) that “the villain” in, I think it was 40% of Hollywood movies made in the last 20 or 30 years, was, get this: Big Business. The Villain. That’s right. The very economic engine that built this country and gives us this lifestyle and allows us to remain free (because freedom costs plenty) is the BAD GUY in an alarming proportion of Hollywood movies.
So Hollywood is successfully teaching our children to hate the very system created by the founding fathers and preserved for them throughout the Union.
And I love the Left’s gaps in logic in that while Big Biz is scary and harmful, somehow, Big Government will be benign. –fog
Comment by Brian B — February 26, 2007 @ 2:34 pm |
Global Warming. It IS now a Religion
The hypocrisy of stating they are perusing a carbon neutral existence- yet they all flew or limoed into the event.
Comment by skywarn007 — February 26, 2007 @ 4:25 pm |
Well, I hear ya, skyking, but IT’S THE MEDIA…
Comment by Fog — February 26, 2007 @ 5:39 pm |